The Business of Giving

Kevin Krall 0:00
You're listening to special programming sponsored by the cars marketing Chamber of Commerce. The content of this program does not reflect the views or opinions of 91.5 Jazz and more, the University of Nevada Las Vegas, or the Board of Regents of the Nevada System of Higher Education.

Unknown Speaker 0:25
What's wrong with the world Maamar people live in lightning God, I lured to the business of giving a title sponsored by the cause marketing Chamber of Commerce. My name is Guy Dawson and I am the Executive Director of the chamber. And this radio show was created to highlight the value of cause marketing. And we are an organization that supports bringing nonprofit organizations and businesses together to create synergistic relationships that build the community, our chamber was founded, or the concept of our chamber was founded back in 2015, as a result of an event that we have been hosting ever since called the big businesses with heart, which is a big Expo that does exactly what our mission is all about. It exposes the business community to the value of of creating partnerships with wonderful nonprofit organizations. And we have so many of them in this community, worthy nonprofits that some of them get a tremendous amount of publicity, others don't get as much publicity. But we are all about highlighting the successes of nonprofit organizations and the value that they bring to the community. We are also all about highlighting the successes of business and creating opportunities for people to run more successful businesses. And it's really a win win win situation is what we call it. It's a win for the nonprofit organizations because of the exposure that they get by connecting with traditional businesses and professionals, a win for the business community because of them being able to leverage relationships that they have with causes that they believe in to bring more exposure to their businesses, which makes them more successful. And because these are pillars of the community, both nonprofit organizations and traditional businesses, the community overall benefits the economy benefits in the services that they provide these nonprofit organizations help a lot of people in our communities and I have my my sidekick and good friend, Carl Domeier. Lake, he is the chairman of the board of the cause marketing chamber and he's back next month feeling feeling better now car,

Unknown Speaker 2:41
yes, I stopped inhaling all that pollen that was going on. I know,

Unknown Speaker 2:44
it just wasn't the same without you. Last month, man, great to have you back. Glad to be here. So tell the audience about your background in terms of being involved with with causes and what business you're in.

Unknown Speaker 2:59
So the causes are actually integral to the business I'm in I helped families create private family foundations. And what those are, they're tax exempt organizations whose primary goal is to support public charities. And I tie that in with taxes, because I'm an enrolled agent, and I created a company called crypt crypto tax ologists. So now these there's all these brand new new money, crypto millionaires will love to spend that money, but they don't want to pay income and capital gains tax. So if we use a private foundation, they won't have income tax. All we ask all the IRS ask is that instead of paying income tax, why don't you just give 5% to causes that you particularly care about so now you know where your money is going instead of giving it to the IRS first. So that's where that whole business is created foundation support causes your family cares about.

Unknown Speaker 3:55
Carl has been a part of the cause marketing chamber for several years. And now you're a chairman of the board being in a position like that. What's that been like? You had never been a chairman of a board before before you took on this position, how a system benefited you in your life.

Unknown Speaker 4:13
I love learning stuff, especially learning a lot of different stuff and getting to interact with a lot of charities that I'd never knew existed has been probably the biggest benefit, not knowing that there was a need for this and that someone stepped up and created their own charity to support that need. And you know, anywhere else in the US in particular, nowhere in particular, but it's just fascinating to see the people behind all these charities. They they they're different. Yes, they are technically running a business but their heart is in front, not their, you know the prophets.

Unknown Speaker 4:50
Yes. And through all these events in that we do, Carl, you as you mentioned, we've had the opportunity to connect with a lot of really wonderful nonprofit organization. Asians, we just had a mixer last week. And we have our featured nonprofit, we do one of these mixers, and we'll talk about it more later on in the broadcast. But once a month, we do a business mixer event that features a nonprofit organization. And we just hosted an event at famous Dave's a week ago that supported Healing Hearts movement, which is a wonderful nonprofit organization that does a lot to support the youth and families and, Carl, because of these events, we learn about some of the services that are available out there. This is an organization that I hadn't really heard about. The woman, Yolanda Medrano, who runs that organization reached out to me and wanted to connect with the chamber. And now I'm very aware of a lot of the great things that they do. And they really that's what it's all about, right? This is what our organization, it's about. It's about highlighting some of these nonprofits that deserve more recognition than they get sometimes

Unknown Speaker 6:01
we had a great crowd. So now that crowd knows about healing hearts. So more exposure, when when when, like you said,

Unknown Speaker 6:08
Yeah, networking, successful businesses, successful nonprofit organizations, that's really what we're striving for with the development of this cause marketing Chamber of Commerce. And I personally run a public relations and marketing business called classy communications. We've been in business since 2008. And being a publicist, I've had a lot of experience prior to running the chamber with working with nonprofit organizations, it's one of the main things that I recommend to clients, who I start working with on the PR and marketing side is that aligning yourself with a nonprofit is something that is an absolute wonderful combination. It's something that you should consider because of on many levels, and of course, you need to support the nonprofit. I mean, you really need to believe in that nonprofit organization. I think that's always something that we also like to emphasize Carl.

Unknown Speaker 7:07
Yeah, everyone has a purpose in their life, above and beyond money. And all of us would, I'm assuming all of us would love to get to the point where money doesn't matter, so that you could just live your life, doing what you love, which is going to involve helping people.

Unknown Speaker 7:20
And there's a nonprofit organization that I personally have been a part of since 2007. And it's called Toastmasters International. And I would imagine that many of you out there have heard about Toastmasters. Maybe you've been to a meeting or you've had a family member that was a part of it. But my experience being a member for over 15 years is it's just it's been a great way to meet some amazing people. I've learned so much about how to be a better communicator, a better leader. And I can really say that many of the skills that I have learned being a Toastmaster have been extremely helpful as we have been building this organization because it's a nonprofit and this is a nonprofit. We're a 501 C six organization, our chamber. volunteerism is huge. And the development that you get being a Toastmaster can be so helpful. We have a club actually that is affiliated with a chamber called cause masters Toastmasters. And my good friend and mentor Phyllis tribbey is here as a representative of Toastmasters today. She's also a member of Krosmaster Toastmasters. She's a longtime member. Welcome. Welcome to the business of giving show, Phyllis.

Unknown Speaker 8:35
Thank you so much for inviting me guy.

Unknown Speaker 8:38
In what made you become a member of Toastmasters?

Unknown Speaker 8:42
Well, it was a long time coming, but I was in a self help group. And each time I got up to speak, someone would say oh, you need Toastmasters? And like many people, I think worldwide we have no clue what Toastmasters is all about. And it is in a club atmosphere where 20 people or so each help one another to become better communicators and better leaders. And there is a set program that comes from Toastmasters International. So by being invited constantly for like seven months, I finally showed up and it actually has changed my life.

Unknown Speaker 9:27
As you had mentioned Phyllis you weren't exactly the talkative tight prior to joining Toastmasters, we would you like to elaborate on that and how how have you changed as a result of your membership?

Unknown Speaker 9:40
Well, I was good one on one. But I in a group of three people I did not do any talking at all. And if I had to talk in front of a group as in the self help thing. I worry so much about the few words that I would say that I got no benefit From what others would say. And so I went to my first meeting and Toastmasters. They have what's called impromptu speaking. And at that meeting, I was to introduce the person next to me. I didn't say anything to him about myself, so that he could introduce me. He rattled off a few things about himself. And I talked mainly to the clock, I had 30 seconds. And as soon as those 30 seconds were done, I sat down. And he informed everyone in the room that I was so nervous, the table was moving forward. After that time, I became more competent with the help of the members of Toastmasters. And eventually, after 10 years, yes, 10 years of being in Toastmasters, and going through the chairs, which means each level so I was the leader of the district. At that time, I was asked to go in front of 3500 plus people, and invite the organization to the next conference, which would be held in Las Vegas. So I went from only talking to one person and sitting in a corner, to a person that sits in the front row, and can talk to 3500 people.

Unknown Speaker 11:30
It really is phenomenal, Phyllis, and as I had mentioned before, she is my mentor. So I've known Phyllis for literally 15 years. And I know what I know what your journey has been from being that shy person. I think a lot of people they think about Toastmasters. Public speaking is one of the great fears that about 95% of the adults on the planet have. You're describing how you were able to overcome that? What was the environment that nurtured that What about being a Toastmaster allowed you to be able to overcome your fears

Unknown Speaker 12:08
that everyone in the organization wants you to succeed? They want to help you in any way they can. I've always said that mentoring is the thing about Toastmasters. That is so genuine, each person is actually a mentor, you do get a mentor of your own, but they each one wants to help you to succeed. And if you don't do it exactly right, they may have a few comments. But there was always great comments about all the wonderful things that you did do. So you can bring those forth again each time. And when I started out, I had no idea there were a booklet with 10 features in it, I had no idea I'd even finish those 10 You just start out. And you do the first one, which is an icebreaker where you talk about yourself, and then the next one and the next one, you did continue on. And even if you don't volunteer to do these speeches, you have someone that puts together the agenda. And you're added to it. And so your mentor helps you to go through these speeches. And then along the way you do the other roles that are in the program, such as they all counter and you're good Marian and evaluator and eventually you do the Toastmasters organizes the whole meeting. So you just keep doing these things weekly, little by little. And I believe that no matter what people say that they join Toastmasters, it's confident competence. We all need the competence to put ourselves forward, that in everything that we do and in our personal life, and especially in our professional life, we need that competence to get that next rung of that ladder as we're climbing it.

Unknown Speaker 14:18
We definitely create a supportive environment for your success. If you want to grow as a as a leader or as a communicator. People join Toastmasters for a lot of different reasons. I think one of the underrated aspects of Toastmasters are the relationships and the connections and the friendships that you make with some high quality people. Has that been something that's been important for you being a part of the organization, Phyllis?

Unknown Speaker 14:47
Well, I think that's true. It's its nature. You succeed because you are in a group of friends. They become very, very close to you. My oldest A friend. No, I've been in Toastmasters 25 years, and never and she is one of the reasons why I joined Toastmasters. We've become very close. So it's my personal relationships that keep you in Toastmasters. But they also are what helps you succeed because they are willing to support you in everything that you do. One of the reasons why I went into district leadership, which is the top three of the district, was because I was missing all my friends over in California. When I first joined Toastmasters, we were part of district 33, which is a central part of California. And we had five meetings and I went to all five meetings. And then they cut that back to where you could only go to two meetings. And it seems like I was missing everybody over there. And when I went to a district meeting, where they were looking for the beginning of the top three, which is that time marketing, which is now club growth director, I think, yeah, I want to do it because I want to come over and see people more frequently and see what I can do about being in leadership of Toastmasters.

Unknown Speaker 16:19
And I had mentioned before Phyllis that we have a Toastmaster club that's affiliated with cause marketing Chamber of Commerce called cause masters Toastmasters. How can people in the audience out there benefit from becoming a part of a club like ours?

Unknown Speaker 16:34
I think the benefit from Toastmasters is for me, and I think it's for most people is confidence. And then you start learning the techniques of public speaking the Oz and the once you heard yourself, do a lot of Oz and ohms and connector words, then your speech improved, because you dropped those and the listening. And yes, cause nursing Toastmasters was formed for people that were in cause marketing, but it's open to everyone. So anyone that's listening to us today that would like to come and visit. It's the first and third Fridays of the month at eight o'clock at me do that. So please, come and see.

Unknown Speaker 17:26
Well, I appreciate you, Phyllis for your amazing mentorship in the friendship that we have created over the last 15 years and you represented Toastmasters very well today on the business of giving show.

Unknown Speaker 17:40
Thank you, I appreciate your invitation. And I do hope that many of your people that are in cause marketing will take advantage of this Toastmaster club because it will help you to gain the confidence and the speaking abilities and communication skills to go out and sell your nonprofit to others.

Unknown Speaker 18:03
Yep, thanks again for stopping by Phyllis. And as she mentioned, we meet on the first and third Fridays of every month at 8am at skinny do guns, which is over on Charleston. So it's a growing club and definitely an opportunity for anyone. It's community oriented. So you don't have to be a member of the cause marketing chamber to come and participate in it. However, we really look forward to giving you an opportunity to meet us, Carl, you're a member What have you been getting out of Toastmasters?

Unknown Speaker 18:37
They have some they have a program where you can pick what do I want to improve? I want to improve learning doing some research onto a subject and presenting that material in a nice manner. But I want to work on body language. Taking up the stage working on I always forget the word change of tone. I've been told I should be on a meditation CD that was by the way. So I need to work on my tone vocal vocal variety. vocal variety. That's what it's called.

Unknown Speaker 19:06
Yeah, Carl has been a member of Krosmaster for about three years. And he has grown a lot. I mean, when you're around this organization a long time you see people come in and they join and your growth has been great, Carl, but we've got a stage that we're setting, which is going to be the next businesses with heart event which is on September the eighth our expo. We want to tell the audience something about that.

Unknown Speaker 19:28
Yes, that is essentially a big party, a celebration of business owners who are supporting causes in their community. We also celebrate a nonprofit. We all while fundraising for them. And the nonprofit gets to talk about all the good they're doing in the community. And guests get to meet all of these business owners who also give back to the community in some way shape or form through cause marketing ideas. And it's going to be a great time with a lot of people some food a cache bar, no open bar. And yeah, come out and meet with us. It's on a Thursday evening.

Unknown Speaker 20:06
Yeah, that's an outstanding event opportunity for you to connect with people in the business community. And as Carl had mentioned, great nonprofits, it's an emerald at Queen's Ridge, which is out in Summerlin from 4pm to 8pm. On September the eighth, you can go on to Eventbrite to learn about it. But you can also go to the cause marketing chamber.com website. If you'd like to register we have sponsorship opportunities. If you want to learn about what cause marketing does for people in business and nonprofits. It is the event to be able to learn that actually, that's where Carl and I met many years ago. I can't remember which one it was. There's been so many. It was I think 2019 Was it early 2019.

Unknown Speaker 20:53
Oh, with Casa was the was that it? With one?

Unknown Speaker 20:56
I think we were at the United Way for that one. And that was hard to live Village. Okay.

Unknown Speaker 21:00
It's been so many I lost track. Yes,

Unknown Speaker 21:02
we have done a lot of work, extensive work with nonprofits. And sometimes it's hard to keep up with them. You look for Yes, more information. We'll be talking about it over the next couple of months on this radio show. But you can also visit our website, cause marketing chamber.com. For more info about businesses with heart, the expo that will happen on September the eighth from 4pm to 8pm. And of course, traditional businesses, and that marriage between the two nonprofits and traditional businesses is so important. And we've got a traditional business owner in the studio today, Carl?

Unknown Speaker 21:38
Yes, we do live in our, in our in our studio, we have a man who makes a living, digging fancy holes in people's backyards. His name is Jeff Keach of my smart pools now. I'm just curious, Jeff, how did you get that skill set of digging holes? This is Las Vegas. So I'm kind of curious if you have any history with certain parts of

Unknown Speaker 22:00
a look, I think I think every father told their son or daughter even if you're going to be a ditch digger be the best one out there. So that was probably the generator. No, not really. But you're asking how did I get into pools? Yes. You know, I've been in real estate since 1995. And when the market crashed, I was heavily into residential investments. Meeting the different residential subcontractors and earthwork guys and landscapers, some of those guys created a start at a pool company in 2016 and gave me a call to look at some of its moving parts in 2019. Pretty soon after that, within a couple of months, they asked me if I wanted to design and sell and to like fish to water and love it. So come full up the current time now. Right about mid December, we opened up my smart pools and ultimately it is a designer consultant company and we have subcontractor partners and or general contractor partners for either homeowners that want to build a pool themselves go the DIY route owner builder and or deal with a general contractor. So truly, my smart pools has turned out to be a pool concierge.

Unknown Speaker 23:17
Wow, could you tell us a little bit about the history of all of the modern, modern things involved in pools that weren't there before, such as maybe the material or different types of ways to keep the water clean?

Unknown Speaker 23:30
Well, first thing I've got to mention, I should have done it a couple of minutes ago when I first started talking after listening to you Carl, I need one of those bells ding that finishes out the meditation. You got me relaxed here at the radio booth. But today's technologies have made created some amazing features in a pool lighting, automation. And I think that gas fire features water features. The technologies of the pool pools themselves, the construction, the plasters, the decking, the tiles have come a long way. So when I look at let's say my dad built a pool here locally in 1998 Great but when I look at the standard now it's night and day, it's night and day it's like the car with the roll up windows compared to today's fully upgraded push a button and everything works and read on read on your cell phone or smart device or whatever so No, it's It's fun talking about the different elements of pools. You get with the homeowner and you basically the main job is to discuss vision. What's that homeowners vision and then you design it from there.

Unknown Speaker 24:40
You know when I think of pool from my end as a consumer, like a mattress is just a mattress but a bed is all the stuff on it around it. Which makes it you know, you want to sleep in a pool isn't just a hole in the ground with concrete. There's all the nice stuff around it. And he said designing a pool

Unknown Speaker 24:57
your timing on that question is great. I was on the phone on the way here with a referral that came in from a pool that we finished out probably eight, nine months ago. And that pool, it was very simple pool, zero level, the spa zero level all NO raised beams, no raised walls water features of any kind. The lot itself is it's tiered. It's got a big berm in the back and a big rock Murphy walls. So really what sets that backyard off is the skirting the decking, the landscaping, the lighting. And if you just took all that away and just have the pool, it's pretty basic. So you're exactly right, there's so much more to a backyard than just the pool. Everything tends to center around the pool, or maybe start with the pool design. But you can imagine and the bigger lot you have the more real estate that you have to cover. That's just more creativity, you can imagine. So

Unknown Speaker 25:57
like a floating barbeque pit

Unknown Speaker 26:00
in the middle of the hall. Now what do you do a sunken pit in the middle and just build the pool around it? Interesting. We've done that. Wow.

Unknown Speaker 26:08
I've seen some of the pitch of your work. Really fascinating stuff. Last time I heard you talking about you mentioned how some? Some people some homeowners pool owners don't want the chlorine they want like a saltwater version. Is that cost effective over time?

Unknown Speaker 26:24
It certainly can be i If you are the if you're the pool equipment sales, guys, let's say Hayward Pool equipment or Pentair. I think the conversation is the salt. Sanitation is going to take up about or take away about 30 to 35% of your annual chemical cost. And then there's a product UV ozone, and it's been around for about 12 or 15 years, a couple of the companies have combined this technology into one single unit and it again UV ozone boasts about 80 to 85% of your annual chemical cost. And when you think about when you think about plaster health, the more consistent your pH balance in your chemicals are over a very long period of time. Is the answer to your plaster health. Not necessarily everyone jumping in and out you bang and it's graduate. It's more so plaster health for sure. I'm sorry, your chemical balance for sure to help with that plaster. How long period

Unknown Speaker 27:17
a lot of technical stuff. Are we gonna do that? So how can people get a hold of you before before you leave the show today that we may know,

Unknown Speaker 27:23
well, direct line, just straight to my cell as 702-767-3585. And we've got our website, of course triple w.my Smart pools.com.

Unknown Speaker 27:36
All righty. That is Jeff quiche. Building fancy holes.

Unknown Speaker 27:40
Yeah, really quickly before we sign off. Jeff, why the cause marketing chamber? What made you join?

Unknown Speaker 27:45
I'm glad you asked. Well, that's actually more important for the radio show here today more than kind of what we're doing with the pools. You know, in building a business, I think a big part of it is having people get to know you and getting out to the different nonprofit, either events or organizations or groups allows the community to get to know people outside of what they're actually doing for a living and in their industry. Maybe even building those personal relationships. I've I've got several I can mention on the show here, a friend of mine, Billy old, he's in a rebuilding together. And he's been in two different nonprofits for a long time, we've collaborated a lot and had a lot of success with it. So I think it's crucial for any business small or large. But to have that element in their market overall marketing plan, making sure that those campaigns, those networking campaigns, and then the nonprofit collaboration campaigns are a part of business. I think it's crucial. Well, we

Unknown Speaker 28:42
greatly appreciate you coming in and talking about my smart pools and being a business that supports worthy nonprofits. And Carl, we're near the end of the show today. And thank you all for tuning in to the business of giving show sponsored by the cause marketing Chamber of Commerce. We've got a host of events that are coming up and you can learn more about what we're doing at our website cause marketing chamber.com all the information about the cause marketing chambers there you got anything else you want to say before we sign off, Carl,

Unknown Speaker 29:11
just catch us every for every second Sunday 7:30am at this radio station that you found us on or on the internet.

Unknown Speaker 29:19
And we just want to encourage all of you to continue to get together with people like Jeff and like Carl who want to do good, do good. Do good. See you next month.

Transcribed by https://otter.ai