In this episode of The Business of Giving, host Guy Dawson introduces two impactful guests who exemplify the fusion of business success and social responsibility. Jim Redding, the owner of Aroma Retail, shares the journey of creating scents for businesses while actively contributing to the community. From developing fragrances for resorts to supporting charitable causes, Jim reveals the intricate process behind his products. Later in the episode, Maria Perez, a cause marketing consultant, delves into the world of connecting businesses with causes. She emphasizes the need for businesses, especially small ones, to go beyond mere philanthropy and integrate cause marketing into their DNA. Maria also highlights the importance of authenticity and social proof in creating meaningful partnerships. Tune in to explore the inspiring stories of these individuals who are making a positive impact on both the business and nonprofit sectors.