Dive into the world of cause marketing with Guy Dawson, the founder and executive director of the Cause Marketing Chamber of Commerce, and Maria Perez, a seasoned cause marketing consultant. In this episode of The Business of Giving, they explore the intricate relationships between nonprofit organizations and businesses, revealing the power of collaborations that create synergies for mutual benefit. From leveraging technology to sharing impactful examples of cause marketing campaigns, they provide insights into harnessing the spirit of giving during the holidays. Discover how businesses and nonprofits can weave a tapestry of positive impact, elevating societal contributions and fostering sustainable growth. Join the conversation to unravel the complexities of cause marketing and explore how these partnerships contribute to social change and business prosperity.