Welcome to The Business of Giving, your go-to platform for exploring the dynamic intersection of businesses and nonprofits. Join host Guy Dawson, Executive Director of the Cause Marketing Chamber of Commerce, as he delves into meaningful conversations with professionals, businesses, and nonprofit leaders committed to creating a positive impact in our communities. In this episode, Guy introduces Maria Perez, a seasoned cause marketing consultant, and discusses the essence of their mission to showcase collaborative efforts that make the world a better place. Get ready for insightful discussions, case studies, and deep dives into the world of cause marketing, offering valuable insights for businesses and nonprofits alike. Tune in to discover the secrets behind successful partnerships and the strategies that drive change. Don't miss the weekly episodes filled with inspiration and practical tips for businesses and nonprofits aiming to create lasting social impact.