In this episode of The Business of Giving, host Guy Dawson is joined by cause marketing experts Maria Perez and Walter Willett. The duo sheds light on the intricacies of sponsorship, offering valuable insights for both nonprofit organizations and businesses. Emphasizing the importance of clarity in understanding the differences between philanthropy, corporate partnering, and sponsorship, they guide listeners through the process of identifying and monetizing assets to further their mission. From dispelling common objections to navigating the sales-oriented aspects of fundraising, this episode provides practical tips and success stories, demonstrating the transformative power of effective sponsorships. Tune in to explore the world of sponsorship, discover the value it brings to communities, and learn how to build lasting partnerships.