The Business of Giving

Join Guy Dawson, Executive Director of the Cause Marketing Chamber of Commerce, and cause marketing consultant Maria Perez in this engaging episode of The Business of Giving. Together, they explore the transformative realm of cause marketing, shedding light on the symbiotic relationship between for-profit and nonprofit sectors. Delve into the nuances of cause products, purchase-triggered donations, and buy-one-give-one initiatives, understanding how these strategies create win-win scenarios for businesses, nonprofits, and the communities they serve. Discover the power of authenticity, transparency, and strategic partnerships, as Maria shares valuable insights on crafting effective cause marketing campaigns. Whether you're a business seeking meaningful collaborations or a nonprofit aiming to enhance your impact, this episode offers guidance on navigating the evolving landscape of cause marketing for a brighter, more interconnected future.