The Business of Giving

Join Guy Dawson, founder and executive director of the Cause Marketing Chamber of Commerce, as he shares his personal journey as a cause marketer. From the challenges of starting a public relations and marketing company during an economic downturn to the life-changing experiences of working with various nonprofit organizations, Guy reflects on how the principles of cause marketing transformed his business and his perspective on making a positive impact in the community. Through anecdotes and insights, he demonstrates the power of giving back and fostering synergistic relationships between businesses and nonprofits, ultimately creating a harmonious ecosystem that benefits society as a whole. Tune in to gain valuable lessons and inspiration for integrating cause marketing into your own endeavors.